Gary Illyes from Google addressed it on Twitter, and it is not a spam signal.
While the meta keywords tag is very abused, many SEO plugins and CMS platforms still have areas or sections where they ask for meta keywords to include with each page or post. And many less savvy site owners might not know that Google no longer uses the keywords meta tag. And it is further complicated by the fact some other search engines still use it for their own search algos.
It also means those with legacy sites don’t need to worry about removing old meta keyword tags on older pages, since it is not used as a negative signal.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020