Could this result in Google removing all rich snippets from the site with a manual action for spammy structured markup? Or if the content is the same, does Google not have any issues with it?
I asked Gary Illyes from Google about these types of situations and he confirmed there is no risk of a spammy structured data markup manual action by marking up the same content with two different schema formats.
At issue is Google’s preference now for JSON-LD for marking up structured data – not to mention many developers prefer using JSON-LD for markup as well. But some other third party services, most notably Pinterest’s rich pins which only use microdata, left many concerned that they could risk a manual action for two types of markup. Multiple recipe plugins only offer an “either or” option when it comes to schema, without allowing a site to use both, citing manual actions.
So if you want to support multiple schema types on a single page, then marking up the same content multiple ways – such as both JSON-LD and microdata – will run no risk of an issue with Google.
However, if you use it in a spammy way – such as marking up your real content, such as a recipe, one way, while marking it up for “buy viagra in a Canadian casino” in the second format, then you could still run the risk of a spammy structured data markup manual action from Google which would see the site lose all rich snippets in the search results.
Jennifer Slegg
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