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Lead Ads Finally Coming to Facebook

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facebook lead adsFacebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook.

facebook lead

We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information.
The lead ads that we’re testing use a native signup flow within Facebook. This helps avoid a lot of the pain points usually associated with filling out forms, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.

When a user submits it, they have the option to change the contact information sent, meaning as a user you can click on one of the buttons, but change the included information before hitting submit.  So if you have a specific email address you use for marketing or newsletters, you can change the submission to that address instead of using your primary Facebook email or other contact information.

Facebook is currently testing this with a small group of advertisers, but it is being tested internationally, which is good news to non-US businesses.  They will announce when it goes to wider release.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. About time Facebook introduced Lead Ads! On Twitter it’s been possible for a while already (for example using tweetlead.io).

  2. This is great news… already has my gears turning for how to best optimize this type of ad against business and content goals. Thanks for covering!