Mike Blumenthal was the first to notice a business with a Yahoo review as opposed to the Yelp reviews we normally see.
Here is a screenshot of the business he noticed it on.
But hours later, when I re-did the search, the business had flipped back to Yelp reviews.
Here is another local search, and this one actually shows a mix of both Yahoo and Yelp reviews.
There doesn’t seem to be a rhyme or reason why some show Yahoo and others show Yelp, especially with the Barbara Oliver listing that flipped from Yelp to Yahoo and back again.
We do know that Marissa Mayer is putting a lot of resources into Yahoo search, so it is conceivable that they are wanting to move away from a Yelp partnership in favor of keeping it inhouse. But the problem with potentially outdated reviews – and not very many of them – could be very problematic.
Jennifer Slegg
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