IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites.

IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads.

Many sites have been reluctant to use these super sized ads because they are much more “in your face” and larger than other ad units, and sites are reluctant to use them and risk alienating their visitors because they are so large and they tend to push content much lower on the page.

IAB Rising Star Ads have 3x the interaction over traditional ads – 34% interaction on Rising Star Ads versus 11% on regular.

Visitors tend to remember the brands they saw much more significantly.  There was a 30% more brand lift over traditional and 4x the ad recall on Rising Star Ads over traditional.

Rising star ads come in a variety of formats, but they all the super sized ad formats that are becoming more popular, and most are expandable when clicked on.

• Billboard
• Filmstrip
• Portrait
• Pushdown
• Sidekick
• Slider

Here is a video showing the ad styles and how they expand.

You can view the full study here in PDF.