Google is now including app interstitials as a problem under “consider fixing” in their reporting.
Avoid app install interstitials that hide content beta
Your page appears to have an app install interstitial that hides a significant amount of content and must be dismissed before the page can be used, which results in a poor user experience. Consider using alternatives to interstitials in order to improve the user experience.
It shows up when viewing the mobile version of the insights.
Here is an example from Yelp with their app interstitials.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020