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    Categories: GoogleSEO

Google’s Penguin Algo Update is Being Worked On By Engineers

In yesterday’s Google Webmaster Central office hours, John Mueller commented that engineers are currently in the process of updated the Google Penguin algorithm.  This is good news for those who may have been penalized by Penguin, as it has been over 9 months since we saw the last update to the Penguin algo.

John Mueller was talking about algo updates and how frequently they occur when he brought up an upcoming Penguin algorithm update.  Here is a transcript of what he said (video is embedded below).

Some algorithms are a little bit more problematic in that we need to double check the data that they generate, for example the Penguin algorithm is something like that.  So that is something that I believe has been almost 8-9 months or something like that.  Some people probably know for sure.

That’s something I know the engineers are working on to kind of create an update to that as well.  So that is definitely coming at some point.

Unfortunately he doesn’t reveal exactly when (although I am sure Barry Schwartz will ask at a future office hours), but it is good news that it is actively being worked on.

The Penguin algo was designed to decrease the visibility of “black hat” spam sites in the search results, using both traditional spam techniques such as keyword stuffing to some of the more technical or harder-to-spot spam.

The most recent Penguin update was released on October 4, 2013, which was the 5th version of the Penguin algo, also known internally at Google as Penguin 2.1.

H/T to Glenn Gabe.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.