The mobile ranking boost has been in the works for over a year, according to Ohye. This matches around the time Google – and especially Matt Cutts – began to really push how important it is to be mobile friendly, and stressing just how many searches were being done on mobile devices. This was when webmasters began to really consider the role mobile friendliness would play in SEO, knowing if Matt Cutts was stressing something so much, it was probably with good reason.
We did already know that the impact would be greater than Penguin and Panda combined, when Google Webmaster Trends Analyst Zineb Ait Bahajji shared it while speaking at SMX Munich earlier this month.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020