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Google’s Mobile Ranking Signal in Development Over a Year

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google webmaster tools headerGoogle’s Maile Ohye’s was at SES Miami this week for her keynote presentation where she talked quite a bit about Google’s upcoming mobile ranking signal change where mobile friendly sites get a boost in mobile search results.

The mobile ranking boost has been in the works for over a year, according to Ohye.  This matches around the time Google – and especially Matt Cutts – began to really push how important it is to be mobile friendly, and stressing just how many searches were being done on mobile devices.   This was when webmasters began to really consider the role mobile friendliness would play in SEO, knowing if Matt Cutts was stressing something so much, it was probably with good reason.

We did already know that the impact would be greater than Penguin and Panda combined, when Google Webmaster Trends Analyst Zineb Ait Bahajji shared it while speaking at SMX Munich earlier this month.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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