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    Categories: GoogleSEOVideo Marketing

Google’s Duplicate Content Filter for Images & Videos

While we have known for a very long time about the duplicate content filter for written content, it wasn’t quite as clear if the same thing applies to other types of content such as images and video.

The question came up specifically about videos and if a website could benefit from uploading the identical video to YouTube and multiple other video sites, or whether the search would pick only one of them to show.

John Mueller tackled the question in today’s Google Webmaster hangout.

We do try to understand when something is a duplicate and treat it appropriately.  So we do that with textual content, webpages for example, we try to recognize if something is a duplicate and filter it out when we show it in search.  We do it with images where we can and we do try to do that with video as well.

So if you go and host your video on a number of different services that doesn’t mean it is going to show up 5 times instead of once in the search results.

So if your SEO plan involved uploading identical images or videos to numerous sites and services, you will not be able to block out a ton of search results with identical copies of a video – or images – on multiple sites.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.