It is a common tactic to put mobile content into tabs for multiple reasons. First, when a site uses a longer amount of text on a mobile page, accordion tabs can make it easy to collapse sections that can then be expanded by the searcher, if they want to read more on that particular section. Second, it is far better for a user experience, since it doesn’t require as much scrolling.
Here is an example of this, from Wikipedia… any section can be expanded to show the complete text in those sections.
The question has come up a few times on Twitter since the initial announcement, and Gary Illyes from Google commented that there should be no issue with the content being devalued on mobile.
So if you have content hidden for usability reasons, you shouldn’t have any problem with that content ranking properly.
That said, hidden text – text that is NOT accessible to users – would still be against Google’s webmaster guidelines. So if you are hiding text for usability reasons, make sure you have implemented it correctly so it is visible to searchers when they land on your mobile page with tabs/accordions.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020