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Google Using JSON-LD for Products & Reviews

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google json productsWe reported earlier this week that Google is now using JSON-LD for ratings and reviews in the search results.  Google has officially confirmed JSON-LD for not just ratings and reviews, but also for products.

Google has now updated their support page for ratings and reviews to reflect that JSON-LD is now available, which had not yet been updated when we reported on it earlier this week.  And now the products structured data page has also been updated with JSON-LD.

The pages also no longer make any reference to JSON-LD not being supported but they don’t specify which schema markup version is the preferred version.  Google still gives schema markup for not only JSON-LD but also Microdata and RDFA.  So it is a preference for which type of markup you would prefer, but JSON-LD is quickly becoming very popular about developers and webmasters.

Google has slowly been rolling out support for JSON-LD for use in structured data, but the addition of products and reviews is the largest JSON-LD update so far.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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