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Google Updates Image Search PLAs With Mobile Refined Queries

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image search plaGoogle recently launched Product Listing Ads in Google’s image search results.  These PLAs, launched January 19th, show sponsored products in a row for both desktop and mobile when a particular search query would have PLAs to display.  We are now seeing a new change to the mobile image PLAs with a new refined feature.

Ryan Kartze shared this screenshot on Twitter showing how he was seeing a new refined search option for Google’s Product Listing Ads.

google pla refined image search

The screenshot shows that Google is now refining the Product Listing Ads based on the additional keywords used.   The PLAs are also displayed in a carousel format for mobile, which isn’t surprising.

I am not sure if this is a test or a permanent change, but Google was previously not showing different ads based on refining the image search query.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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