It was a huge change when Google switched their yellow ad tags to a green one. But it seems they might not be set on keeping the green forever. Google is testing the yellow AdWords tag once again.
Here is how it looks, but it seems to be the identical yellow tag they used for a long time.
It is only a limited test at this time, but we could see Google change it up again.
Google initially launched the green ad tag to 5% of searchers, but then changed it green for all users in June.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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