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Google Testing Another News Card Styles in Desktop Search Results

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google-card-newsGoogle is testing yet another card style in the Google desktop results for their “Top Stories” news related listings.

google-in-the-news-card-no-image-1

This test is quite distinctive because it does have some mobile elements, with it being in the card format.  But it isn’t displayed carousel style and Google has removed the images from the test.  So while these new ones do stand out, the lack of images is an interesting choice.

Google is also testing a card and image variation as well.  But when you compare them, they surprisingly take up about just a slight bit more screen real estate, for dramatically different results.

google-news-card

Google has been bringing mobile style results to the desktop search results over the past couple of years, in their drive to make desktop more closely match what searchers see on mobile, now that more than 50% of searches are done on mobile.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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