Google is testing a brand new color of stars in their search results – this time teal. They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings.
These are a true teal / turquoise color. We have seen green ones previously that matched the URL green color, but these are definitely more blue than the usual Google URL green. And it is a different shade than the green stars Google was testing last year, for those of you that watch that closely. It also marks a departure from the star colors they normally test that match the Google logo.
Here is an example in the ratings.
Here are some example of the teal stars in AdWords.
It is also showing up for a variety of local types as well. First, here it is in the local 3-pack.
And in a local knowledge panel result.
And it is also showing in the local result you see when clicking on a mapped listing. You will note that the reviews at the bottom are also in the same teal color.
Google has periodically tested a variety of star colors but they usually return back to orange/yellow.
This is a limited test, as I wasn’t able to see them in all browser sessions. But you may see Google testing a variety of colors if you do some searches with stars in them.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
looo says
looo Now mine are blue!