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    Categories: BingGoogleSEO

Google Testing Speed Test in Search Results; Bing’s Version Active

Google is testing a new internet speed test that displays right in the search results.  And Bing announced that they already include a speed test in their own search results.

Dr. Pete Meyers of Mozcast fame spotted the Google test, although he wasn’t able to replicate it.

I haven’t been able to replicate it either, and as far as I know, no one has spotted it in the wild.

Bing tweeted yesterday, pointing out that they too have a speed test in the search results, and theirs is active.

Here is what Bing’s version looks like.

And after running the speed test.

The only thing it lacks is any kind of guidance on how the speed actually is, such as red, yellow and green zones that are commonly used in the search results.  So many people might run this test, but not necessarily know how good or not their speed is, especially when they see the common differences between download and upload speeds.

Something else notable is that Bing’s speed test doesn’t use Flash, while most of the ones that rank in the top of the search results all require Flash.  And with Flash being deprecated in browsers, having a non-Flash alternative makes sense.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.