Here is the screenshot of the test, shared by Faisal Ahmed on Twitter.
The sitelinks themselves are done in a carousel style as well, meaning Google could include even more sitelinks in the carousel.
It does make the sitelinks more noticeable than the regular style, although it does take up more screen real estate. And the sitelinks would be much easier to click as well. In this case, the sitelinks are jump links that take the mobile user to specific parts on the page, something that is particularly useful for mobile users.
Here is the same search on mobile, showing those bubbles as regular sitelinks that Google uses in both mobile and desktop.
This is part of their limited UI testing on mobile, and I wasn’t able to replicate it.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020