Here is a screenshot of a popular ecommerce query that showed no shopping ads at the top, but instead at the bottom:
This was the only Product Listing Ad carousel on the page, so Google isn’t duplicating it. It was just the usual PLA ad on mobile, but above the bottom AdWords ads instead.
Putting it at the bottom is interesting, especially since the CTR tends to be lower. But perhaps the reular test AdWords ads were outperforming the PLAs, so Google decided to keep them on the page, but drop them to the bottom above the AdWords.
Google has been actively testing Product Listing Ads, as well as regular AdWords ads, on both mobile and desktop. So it isn’t surprising to see them testing this particular placement in the search results, especially for mobile.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020