Google Testing New Separators in AdWords Sitelinks

Google is testing a new display format for separating AdWords sitelinks in the search results.  Instead of the usual “-“, they have replaced it with a dot instead.

Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as individual links a bit more.

Here is how it looks:

And here is the old style with the usual dash separators that Google has been using for years, for the same search query.

Google has really been ramping up AdWords tests over the last few months.

This change appears to be a very limited test, as I was unable to replicate it.  But this is definitely a change I hope is expanded a bit more, especially if Google is seeing a rise in the CTR on those sitelinks with the slight change.

Thank you Conrad O’Connell for the images.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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