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Google is Testing New Family Breadcrumb Knowledge Graph

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Google is testing a brand new search knowledge graph which not only has detailed information but also shows breadcrumbs on the search result page.

google breadcrumb search

This was spotted by Dan Barker. When doing a search for someone with a famous parent, it showed Owen King as a child of author Stephen King, and also showed the other children of Stephen King as well.  Beneath it stated “Owen King is Stephen King’s son.”

This search is especially interesting because Owen King is a well known author in his own right, and not simply known for being the son of Owen King (which arguably some offspring of famous parents are).

Here is another one for a branch of the Hilton family.

google breadcrumb search 2

 

The images used as the thumbnail seem to be related to the first Google image result.

It does appear to be a limited test at this time.  It isn’t the first time we have seen breadcrumbs, as it has been shown in local search carousels before.  But it will be worth watching if this type of knowledge graph goes widespread and for different kinds of searches besides family members.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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