Here shows AdWords with the lighter URL. You can also see that the AdWords “Ad” tag remains the same. Google doesn’t always seem to test the color of the “Ads” tag.
Google has a long history of testing colors in the search results. They also tested a darker green in the search results last week.
Thank you to Frank Sandtmann for sending the screenshots to The SEM Post.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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