It could somehow be related to the featured snippet. The top two regular organic results are both super-sized recipe, but the second result is also the text in the featured snippet as well.
It is not showing up for all queries. For example, here is the same Martha Stewart example as above, but with only three lines – and with also a shorter featured snippet. But the Simply Recipes example remains the same.
We also spotted Google testing regular search results with 7 lines for the description. But those were regular search results, not recipe markup results.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
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