Google is testing an enlarged version of their recipe results, such as this one including 5 lines of description, plus additional lines for site links. These are regular recipe results, using the recipe schema markup, but Google is displaying a much longer description than the usual two lines we see in most recipe results.
They are quite noticeable, but they look a bit odd with such a small thumbnail next to the result.
It could somehow be related to the featured snippet. The top two regular organic results are both super-sized recipe, but the second result is also the text in the featured snippet as well.
It is not showing up for all queries. For example, here is the same Martha Stewart example as above, but with only three lines – and with also a shorter featured snippet. But the Simply Recipes example remains the same.
One thing that is clear, it will be even more important for recipe sites to use the recipe schema markup in order to possibly take advantage of this.
We also spotted Google testing regular search results with 7 lines for the description. But those were regular search results, not recipe markup results.
Jennifer Slegg
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