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Google Testing Icons on Mobile Sitelinks

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google-sitelink-iconsGoogle has a new test where they are showing a variety of icons next to common types of pages that shows up in a site’s sitelinks in the mobile search results.

Here is how they look:

google-business-icons-1

google-business-icons-2

Sergey Alakov spotted them and posted screenshots on Twitter.

This seems to be a limited test, as I was unable to replicate them.  But they definitely draw the eye to those who are looking for specific types of sitelinks, since all the icons are directly related to what the sitelink is, such as login, contact, careers, etc.

They don’t only show for local businesses, so it isn’t a specific local business change, but local businesses would definitely benefit from these too.

These don’t seem related to any schema at all, but rather Google is identifying specific and common page types, and associating an icon with them.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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