Another day, another test from Google in their sponsored hotel rates listings. Now Google is testing a carousel of rates from various sources within the hotel knowledge panel.
Sergey Alakov spotted the latest test. Here is what it looks like:
The carousel scrolls sideways through the various rate offers from sponsors. The carousel version is able to show a bit more detail compared to the usual list format Google uses. Here is what it normally looks like:
Google has been testing many variations of their hotel knowledge panels recently. They have been testing an overlay banner for rates as well as asking searchers for feedback about specific hotels searched for.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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