Here is how it looks:
As you can see, Google has replaced the direction icon with a new map marker in grey and changed the call icon to grey as well.
Here is how this same result normally looks:
Because these results look much more muted with the grey, I wouldn’t be surprised if this test reduces the CTR on the components of the ad which are now showing as grey.
This seems to be another AdWords limited test, as I was unable to replicate it.
Thank you to Sergey Alakov for sending these screenshots to The SEM Post.
The following two tabs change content below.
Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020