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    Jennifer Slegg
  • 9 years ago
    • Categories: GoogleLocalPay Per ClickSEO

Google Testing Gray Stars in Ratings, Local & AdWords

Google is testing yet another color of stars in the search results, but I bet many business and website owners won’t be so happy with this one.

Here is how it appears in the search results, this one in a local 3-pack.

This is also the last color of the collection of star colors that have been doing the rounds lately, following both blue and teal colored stars.

Of all the star colors, I like this version the least.  Advertisers and websites want those hard earned stars to stand out, but these definitely do not draw the searcher’s eye at all.  That said, it is nice to see Google testing.

Thank you to Conrad O’Connell for grabbing the screenshots when he spotted the test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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