Google is testing a new darker AMP symbol in the search results. The new icon stands out significantly more when you compare it to the usual light grey symbol you normally see in the search results.
Mats Tolander spotted it in action:
This is quite different from the usual grey, but still not as noticeable as the original green that Google used when AMP first launched.
Here is how it normally looks:
This seems to be yet another random Google test, I was unable to replicate it.
Top Stories and organic results, both with new darker AMP symbol. Google cleaned house w/ old Mobile-friendly colors pic.twitter.com/e5BlAhtWJT
— Mats Tolander (@mtolander) September 3, 2016
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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