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Google AdWords Testing Click to Text Business Option in Mobile Ads

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adwords-click-to-textGoogle is testing a new click to text option in Google AdWords ads that appear on mobile.  While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning.

Here is what it looks like (screenshot taken earlier this week):

click-to-text-adwords

This is also an interesting mobile option for those who like the direct contact but might not have anyone to take phone calls during off hours.  And the text responses can also be automated during those off hours too.

It was reported previously, but it seemed to be specific to the business texting area, which would make sense.  In this case, it is a regular business that is testing this feature.

It has also been seen for other businesses too:

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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