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Google Testing Click to Call on Organic Generic Local Queries

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google click to call organicMany are used to seeing click to call feature in the mobile results for Google AdWords results.  You also sometimes see it for specific brand queries or on generic queries when you start going pages deep in the results.  But now Google is testing click to call for businesses on the first page of the search results for coveted generic queries.

Here is an example:

google organic click to call

 

Even though it isn’t in a local listing result specifically, Google does have the phone number information from the Google My Business information for that business, reinforced with the phone number (in plain text) on the page.  But the phone number data is ultimately pulled from the Organization markup including the phone number that is included on the site’s homepage.

If you are a business, it shows it is important to include any appropriate schema markup to your pages, including the Organization markup.

Thank you to Sergey Alakov for the screenshots of the test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  2. Has it occurred to Google that some businesses don’t particularly want to get inundated with phone calls? Particularly small (automated) web businesses that don’t have the funds to provide continuous phone support. We need a non-penalising opt out.