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Google Testing Additional Line Breaks in Search Results

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google line breaks serpsGoogle is running another interesting mobile test with additional lines in between titles and descriptions.

Google OS spotted the change in mobile search results in Chrome, which also features the usual “Web” etc links at the top of the results all in capital letters as well as a new blue “web” link.

Personally, I find these results look very cluttered and it is a bit harder to tell which snippets go with which title.  And at least they utilized the grey line breaks instead of the Google colored lines.

However, we all know Google loves to test how search results are displayed, so it will be interesting to see if this sticks around or gets more exposure.

google additional lines serpsImage courtesy Google OS.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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