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    Categories: GoogleSEO

Google Switches to New UI Style & Font Worldwide

Google has made the switch to a brand new UI style for all users.  The new style, which has been tested over the past few months, has been made permanent.

It is easiest to tell if you have the new UI or not by looking right under the search box.  If you see the “Settings” and “Tools” under the right side of the box, you have the new UI.

Here is what the new UI looks like:

Here are the changes:

  • The Google logo is significantly larger
  • The navigation line underneath the search bar matches the color surrounding the box and logo
  • Settings has moved to the right side of the bar
  • Tools has been added
  • The search icon is a blue magnifying glass
  • The search box is now shadowed
  • The More link no longer has the drop down arrow
  • More cards

If you use Chrome to search, Google has also launched an additional feature – they have changed the font completely to a new one – Roboto.

The results also include many more cards in the search results on desktop, bringing it closer to the mobile style of search results.  Google recently began testing cards for the news results, not to mention various carousels that have been added recently.

Here is what the old UI looks like:

This UI is rolling out worldwide and it seems most users have it since it began rolling out over the weekend.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.