Here is what it looks like:
This particular carousel seems to have AMP only results. By comparison, here is the same carousel in the non-AMP format. It looks nearly identical, except without the AMP icon.
Here is another example, this one showing as the first organic result too.
It does act like a typical carousel with 7 results. There is no call to action in the last carousel position though. And the carousel only shows AMP results within it.
Of the local review sites I checked (including Yelp, Trip Advisor, Zomato, etc), 10Best seems to be the only one currently implementing AMP at this time. It is hard to tell if this is a test or a wide release, but I was able to replicate it.
While AMP is not a ranking factor, we have seen Google giving preference to AMP carousels in the search results over non-AMP ones. And 10Best is clearly taking advantage of this with AMP.
Jennifer Slegg
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