We have all gotten those reminder emails from Facebook and Twitter, trying to tempt us to return to either social media platform and see what we’ve missed. It seems that now Google+ is testing that approach out too with emails to users.
Thom Craver from Internet Marketing Ninjas sent me this screenshot of an email he received from Google+ last week about a post he “might have missed.”
Clearly, it is encouraging him to return to Google+ and see what he missed.
It also highlights the post Google+ thinks he might enjoy, along with share activity for the post on Google+.
It also makes the point that Google+ must not be nearly dead, otherwise they wouldn’t be utilizing these types of email campaigns in order to encourage users to check back into Google+ to see what they have missed.
But definitely an interesting test they are running nonetheless. And I am not sure how many people are receiving similar emails from Google+ or if there is a threshold about how recently (or not) a person has visited.
Jennifer Slegg
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