The emails let site owners know they can expect more traffic from the mobile version of Google smartphone, and that the search results will now reflect the mobile version of the website instead of the desktop version.
Here is what the emails say:
Mobile-first indexing enabled for <site name>
To owner of <site name>,
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
This seems to be the first wave of sites getting official notice via Google Search Console, although some site owners have seen evidence in logs and the search results that their sites have been switched over as Google went through the testing phase.
Site owners who have been switched over to mobile first will see more Googlebot Smartphone traffic in their logs, although it is unclear if the desktop version of Googlebot will still crawl periodically, or at all.
It is good that Google is sending out these notices to site owners, as it definitely answers the question about when a site is swapped over by Google to mobile-first indexing. And it is worth a reminder that there are not two indexes that Google is using – it is all a single index, but the only thing changing is how Google is handling the indexing and crawling for specific sites, whether it is using the regular desktop Googlebot and content that Googlebot sees, or the Google smartphone Googlebot and indexing what the mobile Googlebot sees.
Jennifer Slegg
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