Google Search Console Adds New AMP Reports in Search Analytics

Ever since Google launched AMP in the “ten blue links” of the Google search results, the reporting in Google Search Console’s Search Analytics would not track it properly.  But they have now launched new AMP reporting that allows site owners to get detailed AMP reports.

Site owners can switch between two AMP specific reports.

The first is “AMP non-rich results.”  This would include stats on AMP results that would appear in “the ten blue links” of the regular organic search results.

The second is “AMP Article rich results.”  This would include things like “in the news”.

The new non-rich reporting, which covers the recently added AMP in the ten blue links, seems to begin on November 12, 2016, and does not include any stats related to traffic before that date.

This is a great addition.  There were many people wanting more specific data about AMP, such as keywords, that were not able to be tracked via Google Analytics.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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