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    Categories: GoogleSEOUncategorized

Google Rewrites Titles & Adds Headlines for Some Featured Snippets

Sometimes Google has a perfect featured snippet for a query, but the page’s title doesn’t quite match.  So Google will create a new title for a featured snippet to reflect the changes.

The headline appears at the top of the featured snippet, which is different from the usual featured snippet without a headline.

Here is an example:

What is interesting about this, is Google rewrote the title, even though on the destination page, it didn’t say “how much does it cost to get your car painted matte black?”  Google’s algorithms created this headline on its own.

Here is the landing page:

Here is another example of a rewritten headline title for a featured snippet.

Google doesn’t seem to change it often, here is that same featured snippet without the newly titled headline for a slightly different query.

It isn’t clear exactly how the algorithm is choosing the new headline titles for these featured snippets, especially when they don’t appear on the page.  But they are definitely linked to the fact that the query itself doesn’t match the title, even if the snippet is a good one.  So titles might not be the most important factor in optimizing featured snippets.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.