If you are looking for some more Google related reading after the recent Google Search Quality Rater’s Guide release last month, they have revamped all their app indexing help documents.
Here are the release notes about the new changes.
December 2015
Significant doc improvements for improved usability. No action required on developer’s part.
- Clearer product overview information
- Better guidance on supporting URLs to your app
- Emphasized using HTTP URLs and discouraging custom scheme URLs
- Streamlined instructions on using the App Indexing API
- Provided details about App Indexing API fields
- Updated FAQs
- Created release notes to keep partners updated of changes
App indexing has been getting a lot of coverage, especially in the last few months, and it is becoming a definite part of SEO for those with apps, or for those considering them.
It does not seem related to the upcoming revamp of app indexing error reporting which is expected sometime in the future.
To keep up to date on changes, you can watch their new Release Notes page for app indexing.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.