After the euphoria local SEOs had last week as Google My Business rolled out the return of addresses and phone numbers in the 3-pack local results in Google’s search results, it would seem that businesses will be disappointed once again. Only days after rolling out worldwide the return of phone numbers and phone addresses in the local 3-pack, Google has now rolled back that change.
As of Sunday, it appears that no one is seeing either phone numbers or full addresses once again.
Here is how it local results looked late last week:
And now without full addresses:
It seems quite odd that Google would roll back this change so quickly after adding back the phone numbers and full addresses. Was it a case where the old style was accidentally re-released and they simply were correcting an error? It wouldn’t be their usual practice to test something worldwide for such a short time. Normally, Google tests to a small percentage of searchers and base their feedback on that.
But since Google did revert back this change, it seems more unlikely that we will see them come back once more, which is bad news for both local businesses and SEOs.
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Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
