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    Categories: GoogleSEO

Google Planning to Expand JSON-LD Structured Data to More Features

SEOs noticed Google began utilizing structured data markup with JSON-LD in July when it was noticed Google was displaying recipe data using JSON-LD in their search results.

Google has added support for reviews in JSON-LD since then, and it is “supported for all Knowledge Graph features, sitelink search boxes, Event Rich Snippets, and Recipe Rich Snippets.”  They also added critic review markup support in JSON-LD in August.

At SMX East last week, Gary Illyes from Google confirms that they plan to expand their support of JSON-LD across more categories.

This isn’t surprising since there are signs that Google prefers LSON-LD over other structured data formats.  In their support documents for schema, they now recommend using JSON-LD for the supported features.  “Google recommends the use of JSON-LD for those features.”

It is also possible that Google does use JSON-LD for more than the currently listed supported features, as the support documents haven’t been updated to include known supported features such as the critic review markup.  However, Google does have a structured data testing tool you can use to check whether Google is understanding JSON-LD for additional features.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.