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Google Penguin Won’t Have Slow Roll Out, Will Be Real Time

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google penguin slow roll outThe upcoming Google Penguin update will not have a slow roll out, according to Gary Illyes from Google.  And he confirmed again that it will be the real time version of Penguin that is released.

There had been some concern that Penguin might share a similar slow rollout to Panda, as they brought it up to real time.  And for those impacted by Penguin, the idea of a slow roll out could mean that some webmasters wouldn’t know if their sites recovered, or if they were still waiting on a roll out.

Many SEOs haven’t been a fan of the slow roll out of Panda, both because it is harder to track what might have changed in the Panda algo, but also because it makes gauging a Panda recovery – or hit – harder.  So the fact Penguin won’t have the same kind of slow roll out is good news.

We still don’t have a confirmation on when Penguin will roll out… but everyone is hoping soon now that the holidays are over.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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