It hasn’t fundamentally changed. I know the engineers work on these algorithms, so it’s not something where I’d say nothing has ever change there. I know they try to tweak things and make sure that we’re actually bubbling up the right kind of high quality content in the search results.
So I wouldn’t say nothing has changed, but at the same time it’s not that it’s fundamentally different and now it looks at, I don’t now, instead of the quality of the content, it looks at the color of your fonts or something like that. So that’s not the kind of change we would make.
This confirmation also means nothing has fundamentally changed since I released the Google Panda Algo Guide earlier this year.
Last week, I also asked Gary Illyes about Panda, and he confirmed Panda was still doing its slow rollout cycle which began last year. This rollout method eliminated the tell tale Panda update dates that we became used to seeing.
Jennifer Slegg
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