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Google Does Not Devalue Pages With Internal Nofollow Links

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Many site owners will nofollow internal links for a number of reasons, such as for siloing for PageRank or crawl budget reasons, or in a misinformed attempt to get an outbound link manual action lifted.  While nofollowing internal links won’t cause an issue with Google, such as a penalty, what about the value of the page with those nofollow links on it?

According to a question raised on Twitter, there are some who believe that having nofollow internal links on a page is reason that Google will devalue the page.

Gary Illyes from Google responded and said Google does not.

That said, when you nofollow internal links, then the page being linked from will have less value to the site – or the pages linked to – than if the links were regular followed links, since the page is no longer passing any PageRank through those links. But Google won’t devalue a page in the rankings for having internal nofollowed links on the page.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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