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Google Local Testing 2-Packs for Local Search Results

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google local 2 packGoogle seems to be testing replacing their local 3-packs with 2-packs instead, even for queries that would normally show 3 results, and with many results showing in the “more places.”

google local 2pack 2 google local 2pack 1

The map itself is still showing 3 icons, even though there are only 2 results displayed below it.  There are lots of examples where Google shows 2 results only in the pack, but they lack the “more places” link at the bottom that these are showing.

There have been huge fluctuations in the local pack results over the past couple of days.  Google could possibly be experimenting where they only show the highest quality results, even when there are more listings to show, as there is the possibility that this local update is related to a quality algo change within the pack.

With all the fluctuations, it is hard to tell if this is a test or a change.

Thank you to Frank Sandtmann for sending them.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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