He was asked follow up questions specifically regarding any inbound links that lead to those 404 pages. Illyes says that Google ignores links that lead to a 404 page.
And then was asked another followup question, if there were differences between regular 404s and soft 404s when it comes to links that lead to those 404s.
@SEO-Portal: You say that Google ignores Links leading to 404 pages. Are Soft-404 treated in the same fashion?
@methode: yes, they are. Generally, with a few exceptions, if a page is not indexed, its links are ignored too.
While he doesn’t go into detail about the “few exceptions”, it is interesting that links pointing towards a 404 page do not count towards the site at all.
Jennifer Slegg
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