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Google Adds Icons for Quick Facts in Medical Knowledge Panels

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medical kp icon changesGoogle has fancied up their popular medical condition knowledge panels by adding colorful icons next to some of the most important things that searchers should know.  When doing a search on desktop, the knowledge panel for some medical conditions has been dressed up with some brand new icons for important quick facts in the search results.

Here is how it now appears for the term flu.

medical kp icon change

And another example for measles.

medical kp icon change2

The icons definitely make that section of the medical knowledge panels stand out significantly.  And it highlights the most important parts that many people want to see when looking for general information – almost like a snapshot of important faces… all except symptoms.  However, symptoms are still available in a tab in the knowledge panel itself.

These seem to be added to all medical related searches on desktop.

H/T to Thom Craver.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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