Google Home Services Ads has undergone yet another redesign. This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page.
Here is what it looks like:
And the map changes as you click other businesses in the Home Services Ads local ad unit.
The landing page now also includes these maps as well, to make it clear the areas covered by each business.
This will likely make it easier for a potential customer to make a match based on location, and save an advertisers budget from needless inquiries for service areas they do not cover.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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