Google is testing out a new version of Google Flights ads, this time with destination images to entice clicks.
Conrad O’Connell was the first to spot the new test.
They are labelled as Sponsored, and it also includes a link for more destinations. It isn’t clear where Google is pulling the thumbnails from, as some are scenic shots while others are clip art style.
I couldn’t replicate this so it appears to be a limited test.
I suspect these ads will get clicked on more than the usual ones, since thumbnails tend to draw a searchers eye.
Google has tested a variety of methods of promoting their Google Flights product in the search results, including placing them above AdWords in the search results and search boxes within the search results too.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.