I’m reading this article on Digiday titled “WSJ now has a 40-person video team cranking out 40 videos a day”. You should also read it, btw, link below.
Are you producing videos for your site or app? What are the challenges of having video content for your digital presence? (be that hosting, search, or anything really)
A few people have weighed in with their two cents so far.
With video just getting bigger and bigger, brands are going to have to consider focusing more time and energy on video content for their visitors. Not only is video content huge for YouTube, it is also growing exponentially on Facebook as well.
The article he links – WSJ now has a 40-person video team cranking out 40 videos a day – is also well worth the read, especially for those who are considering adding video content to their own sites. And while some people aren’t really aware of how much marketing Wall Street Journal is putting into their video marketing, they are currently serving 6 million video views each month. They also use some creative strategies, such as interactive videos, to retain users and increase views.
Jennifer Slegg
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